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Monster Cards Sells Out
02-14-2011

Make no mistake about it, Monster Cards is not The Who. For instance:

And no, I'm not announcing some corporate partnership. My version of "selling out" happened last Sunday at the monthly card show in St Louis, where I made my biggest sale to date and unloaded a tremendous amount of inventory. For the particulars, I thought I'd offer up a little Q and A.

What exactly did you sell?
The simple answer is: All the ungraded cards I brought to the show. For stars: around 1500 cards from my showcases and another 2500+ that sat out for customers to look through (if you're familiar with my set-up). Commons: 10-12,000 from the 1930s up to 1972, baseball, football, and basketball. Also gone are 1000+ $3 stars that I had with for this show and a 1960 Topps set that I had picked up earlier in the day.

Sounds like a lot of stuff. What were you left with?
I went home with my graded inventory, which is around 250 cards.

And you're OK with just keeping that handful of cards?
You bet. Those 250 graded cards have as much or more value than the 1000s upon 1000s I sold. I was "left" with many T206 HOFers, several Mickey Mantles, a 54 Bowman Ted Williams, a 40 Play Ball Shoeless Joe Jackson, a T204 Walter Johnson, a T205 Addie Joss, rookies of Jimmie Foxx, Jackie Robinson, Stan Musial, Bob Gibson, Pete Rose, Tom Seaver, Nolan Ryan, George Mikan, Dr J., Magic/Bird, and Michael Jordan, and many many more stars, highly desirable short prints. My remaining inventory is compact and powerful!

Why sell?
This was mostly a business decision. In a recent e-mail to my St Louis customers, I described current conditions in the card industry as being a seller's market. Prices are up. And although some dealers would argue, I believe that supply is down; vintage cards are not being offered as frequently as in the past. Not at card shows in wholesale lots; not in various online auctions.

But the market goes up and down. I've done a tremendous amount of buying over the past couple years in particular because many cards were being offered to me at lower prices. I've been selling a lot over the past two months because prices have risen. I'd like to think I have a solid feel for the card market and can take advantage of buying or selling when the time is right. My goal is to provide cards to my customers at good prices. Whether I'm buying or selling, I don't want to gouge anyone. I think the best way to do that is to be selective when buying. Then selling will take care of itself.

In this case, the price was right, so I took the money.

Haven't you sold out before?
Sure did. Around five years ago, I sold out my entire inventory - graded and ungraded. And look what happened: The inventory I was carrying last weekend in St Louis was double what I had five years ago. Just as I rebuilt then, I will rebuild again.

Who did you sell your cards to, and for how much?
As many of you know about me, marketing, advertising, and running off my mouth in general, aren't my strengths. As gentlemen in this hobby, we don't flap at the lips about many of our larger business transactions. I will say this was the largest sale I've ever made, and it was with a professional in the business that I've made some other significant deals with in the past.

After this sale, will your ass finally get with the times and buy a flat-screen TV?
Haha. I've resisted for quite a while. And though I have been doing some pricing online, we'll see... I'm a junkie for this hobby, and it's still hard for me to spend money on anything besides cards.

Have fun!
-T

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tony@monstercards.net